The Coca-Cola Beatbox

An Olympic pavilion designed by Pernilla & Asif

  • Coca-Cola Beatbox model, courtesy Hufton + Crow
  • Pernilla & Asif with Coca-Cola Beatbox model, courtesy Coca-Cola

Coca-Cola, the longest continuous sponsor of the Olympic Movement, created an innovative and inspiring Pavilion for the London Olympic Park. To coincide with its Future Flames campaign to recognise and reward the positive contributions made by young people every day, Coca-Cola has commissioned a Pavilion to celebrate the best of British youth.

The designers of the Pavilion are the critically acclaimed, emerging London practice, Pernilla & Asif. Pernilla and Asif have a history of collaborating on ingenious projects, and were in the process of designing an iconic building that will innovatively combine experimental architecture and cutting edge sound technology to create a stunning visual and sensory experience.

Called ‘The Coca-Cola Beatbox’, Pernilla & Asif’s pioneering building also acts as a musical instrument. It takes inspiration from Coca-Cola’s global platform for London 2012 – Move to the Beat – a campaign which aims to bring teens closer to the Olympics by fusing sport with their enduring passion for music. The creative concept will enable people to ‘play’ the Pavilion through interacting with sounds embedded within the architecture itself. Visitors were able to create their own beat for London 2012 by remixing sounds of Olympic sports captured for an anthem created for Coca-Cola by Grammy award-winning producer, Mark Ronson.   

The appointment of Pernilla & Asif followed the culmination of a formal pitch process, supported by The Architecture Foundation, which was initiated to discover the next big architectural talent in the UK and give them a showcase at London 2012. The Coca-Cola Beatbox was the pair’s largest commission to date and has been designed to deliver a lasting legacy.

In line with Coca-Cola’s approach to achieving its most sustainable sponsorship activation to date, the design also featured environmentally friendly technology.